Canada

Highlighted offerings

• 01

  Corporate Communications & Advisory

  Our work is focused on building and maintaining corporate reputation. In a world where reputation is a measurable business asset, effective communications play a critical role in creating long term sustainable value. Demonstrating your values and corporate purpose is increasingly important for all audiences from investors, customers and employees to consumers, partners and more. They want to know why you do what you do. We work alongside our clients to build profile through thought leadership and earned media, communicate their impact on areas of ESG, and build trust with the audiences that matter most to them.

• 02

  Public Affairs & Advocacy

  Gone are the days where the public are simple observers of news and political commentary. The population has increasingly has the ability to stop developments, derail a business, demand changes to taxes and supply chains, or change policy and regulations that impact your business. If you are not active in those discussions, the government does not hear your voice. H&K takes an activist approach to public affairs and advocacy in Canada. Our professionals come from inside governments and political offices. We understand how to communicate in a way that motivates action, and we are focused on helping the government and population work in your favour. H&K boasts a team of over 50 public affairs professionals in our practice across our 8 Canadian offices, including two French language first offices in Québec City and Montréal. Our support for clients ranges from the largest Canadian corporations who need professional strategists to monitor emerging issues, to new and disruptive economy participants challenging established norms and laws, to large trade associations working on future policies that will have a direct impact on our lives. Our work extends to a robust procurement offering focused on technology, healthcare, transportation and defense equipment, such as vessels for our coastguards and aircrafts for our military.

• 03

  Consumer Marketing

  We create conversations, content, and campaigns that pique curiosity, drive consumer desire and make brands famous. With a deep focus on understanding our clients' audiences and what moves them, we build ideas that earn attention from consumers across all channels — and ultimately tell your brand's story in a way to drive and achieve real business value. 

• 04

  Public Participation (P2)

  H&K’s award-winning public participation team is a strategic partner to clients in engaging meaningfully with citizens, stakeholders and communities to build relationships and stronger, more sustainable decision making. We design and implement best-in-class consultation processes on some of the most challenging projects and policy issues in Canada. Our methodology is grounded in the International Association of Public Participation (IAP2) core principles, focused on informed, respectful and effective public engagement. H&K offers Canada’s largest, bilingual, integrated communications and public engagement team, supporting significant projects at the local, regional and national level.

• 05

  Issues & Crisis

  H&K has unrivaled success in preparing, protecting and defending brands and organizations. We safeguard the reputation of our clients — who range from global brands, multinationals and public sector organizations to small independents — by deploying meticulous preparation, bespoke training and perfectly pitched responses to a wide range of audiences. Our team is highly respected as the most experienced and best resourced in the industry. We have a combined experience of more than 100 years’ operating at the most senior levels of crisis management. Our extensive global reach means we have the breadth and depth of experience to support our clients in responding to issues both locally and across the world when they arise. To learn more please contact Rick Harari via 613-786-9917 or rick.harari@hillandknowlton.com.

• 06

  Data & Analytics

  Data is the heart of H&K’s joined-up approach. Within our hubs, you’ll find analysts and measurement specialists working alongside content and publishing strategists, film directors, and designers — all focused on the same client-centric goals. Whether it’s finding the right moment to speak to your target audience, identifying the white space a brand can own or proving the value of creative communications, the Data & Analytics (D&A) Unit is all about grounding our work in data and insight to reflect our obsession — always doing what is right for our clients. A collective of passionate researchers, analysts and evaluators around the H+K network — helping you understand your audiences, uncover your insights and demonstrate measurable impact.

• 07

  Creative Services

  Our Innovation & Creativity (I&C) team specializes in creative strategy, content & publishing strategy, digital planning & optimization, creative direction and creation in The Studio. Our I&C hubs are at the heart of H&K’s joined-up approach. You’ll find content & publishing strategists working alongside creative directors, and data analysts working with digital planners – all focused on the same client-centric goals.