Expertise
Leading in a
new era of communications
We set the pace for how today’s communicators create relationships with – and value for – the audiences that matter most. We design and deliver strategic solutions and bold ideas to help brands innovate for growth, mitigate risk and build reputation.
Expertise
Better Impact
We challenge businesses and brands to have a better impact on people and the planet, to align performance and purpose, and deliver on new stakeholder expectations.
The Studio
Our global network of Studios brings together a wide range of creative, design and production expertise to super-power our communications. From New York to London, Sao Paulo to Toronto the Studio is all about smart ideas and smart execution.
FutureSight
FutureSight combines H&K’s Public Affairs, sector and communications expertise to help our clients futureproof their business by identifying and assessing geopolitical challenges, and then staying ahead of them.
Global Horizons
A specialized advisory capability helping clients navigate today’s multi-polar world, with a specific focus on the economies of the Global South spanning Asia, Latin America, Africa and the Gulf.
Products
The Fount by H&K
Today’s businesses have an abundance of data – on audience, media, social listening, and more. The challenge is how to best leverage that data to inform decisions, especially when it exists in silos. The Fount by H&K is the answer.
H&K Sonar: Disinformation
Sonar: Disinformation provides brands and businesses with a proactive tool in the battle against disinformation, enabling the development and execution of mitigation plans with the agility today’s business environment requires.
H&K Sonar: Geopolitics
Geopolitical risk is among the chief concerns of CEO’s today. H&K’s Sonar identifies potential geopolitical threats as they emerge, enabling us to proactively offer our clients timely counsel on how to best mitigate and manage these volatile risks.
Made to Measure™
Made to Measure™ is our customized approach to helping evaluate performance and optimize campaigns for companies, brands and products.
Smart Media Lists™
H&K’s Smart Media Lists offer a data-driven approach to identifying the best media partners for your specific message. This customized approach allows you to compare different media partners and choose the ones who will drive the most impact.
Audience DNA™
Today we are bombarded by more messages than ever before. To cut through the noise, brands need to better understand user behavior and build strategies based on how their audiences consume information. Audience DNA does just that.
Space+™
To stand out from the crowd, you must be willing to balance risk and reward. H&K’s Space+ uses AI to examine news stories and identify content and topic area that will help you achieve a competitive advantage, without compromising impact.
Reputation Capital
The sum of a company’s reputational value – its profile, purpose, performance and people – establishes its reputation capital. Our platform is how H&K measures these fast-moving elements, in an actionable way.
Cut/Through
Incorporating custom research findings into stories and media relations make them more memorable and engaging. H&K’s Cut/Through enables this engagement through custom research for media outreach.
SMARTER™ through Behavioural Science
SMARTER™ identifies the most effective ways we can influence action by combining deep behavioral science expertise with extensive practical experience. The result? Communications based on how people actually act, not how we think they should.
FlightSchool
In a world that can pivot at any moment, you need to be prepared to respond to a crisis anywhere, anytime. FlightSchool, H&K’s crisis simulation tool, helps clients prepare in a controlled environment.
Perspectives PulseTM
In today's ultra-connected world, where communities constantly connect and expand at lightning speed, Perspectives Pulse empowers brands to verify if their message resonates with the audiences they want to engage.