Hill & Knowlton appoints Genelle Aldred to accelerate the growth of spokesperson training offer
JANUARY 2024, LONDON – Hill & Knowlton, the global strategic communications leader for transformation, has hired Genelle Aldred to expand its spokesperson training offer in the UK.
Aldred joins as a Senior Associate Director and brings fifteen years of experience in media to the team, having worked as a journalist with broadcasters including the BBC, ITV, ITN and 5 News. Previously Aldred ran her own corporate communications consultancy and worked as Deputy Chair for Women in Journalism. Her experience and expertise include digital, production, social media, and public speaking and she has also published an acclaimed book on using communication to drive social justice.
Aldred’s remit will see her support the continued growth and success of the agency’s training consultancy. She will help to grow the service by bringing in new clients and diversifying the team’s portfolio and perspective – drawing upon her experience as a communications trainer with organisations including London Stock Exchange Group, Text Help, and Hitachi Energy.
“Genelle has an incredible background and track record of accelerating and supporting leaders to communicate more confidently and impactfully in every situation. Her appointment will allow us to further accelerate the impressive growth of our communications training offer, as we help our partners transform their businesses, protect their reputations, and mitigate risk.“ – Briar Keen, Director of Communications Training
“I’m proud to join a business that recognises the transformative role of senior leadership communications, which covers far more than just media training; this encompasses skills from being a better public speaker to developing influence and persuasion, to sensitively managing difficult cultural conversations. Leaders of the future need these skills to perform with authenticity and inspire a diverse, changing workforce.“ – Genelle Aldred, Senior Associate Director, Communications Training
The appointment follows the UK business’s launch of The H&K Academy, a new training concept designed to upskill communications professionals in the latest thinking, practices and trends that are transforming the industry.