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Expertise

Leading in a

new era of communications

We set the pace for how today’s communicators create relationships with – and value for – the audiences that matter most. We design and deliver strategic solutions and bold ideas to help brands innovate for growth, mitigate risk and build reputation.

Explore our expertise

H&K has long been lauded for the breadth and depth of our expertise. And today’s clients need solutions that span multiple sectors, services and stakeholders. Discover how we help brands and businesses create enterprise value and communicate to lead. 

  • 01

    Strategic Communications

    Today’s businesses turn to H&K for strategic communications that ignite big ideas and transformative approaches. Our breadth of expertise and depth of knowledge enables clients to create breakthrough opportunities and address emerging risks.

    • Earned Media Strategy & Media Relations

    • Digital & Social Media

    • Influencer & Partnerships

    • Events & Experiences

    • Executive Leadership Communications

    • Crisis Communications & Issues Management

    • Employee Communications

    • Stakeholder Engagement

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  • 02

    Public Affairs

    With global and local experts in over 40 countries, we know that politics doesn’t operate in a vacuum and that Public Affairs can’t either. Trusted by policymakers and clients, we have deep connections with decision makers and regulators worldwide.

    • Public Affairs

    • Policy Communications & Counsel

    • Government Relations

    • Community Engagement & Advocacy

    • Mobilization & Campaigns

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  • 03

    Advisory

    We serve as a trusted partner to mobilize business and organizational strategy, solve complex issues, strengthen reputation, and create sustainable value with clients and stakeholders.

    • Geopolitical Risk Consulting

    • Reputation Management

    • Sustainability Strategy & Communications

    • Capital Markets

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  • 04

    Intelligence & Technology

    H&K’s global Intel & Tech unit brings together deep data and analytics expertise, innovative technology and a solution-centric approach to solve the complex challenges businesses and brands face today.

    • Predictive Data Intelligence

    • Reputation & Performance Measurement

    • Risk Prediction & Mitigation

    • Research & Behavioral Science

    • Innovative Applications of AI

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  • 05

    Innovation & Creative

    Our Innovation & Creative Hubs are redefining how we use the power of creativity to meet our client’s challenges, bringing together new combinations of creative consultants to work across the firm from experts in creativity and strategy to content, media, digital and data.

    • Creative Strategy

    • Creative Direction

    • Content & Publishing Strategy

    • Digital Planning & Optimization

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Health & Wellness

We know the healthcare revolution is only transformational if it reaches everyone. United with the world’s leading brands, we leverage the power of communications to inform, engage and build trust for healthcare solutions across the world.

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Technology

The transformative power of technology – and the promise it offers – is the story of today. And so are the risks. H&K has deftly navigated that balance for nearly a century, and no one is better prepared to help Technology clients navigate what’s next.

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Energy & Industrials

H&K is an award-winning pioneer across the global Energy & Industrials sectors. We work in renewable and traditional energy, grids and utilities, industrial manufacturing and construction, industrial materials and mining, and agribusinesses.

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Travel & Tourism

As the world becomes increasingly digital, our human need for real – world connection – and exploration – grows even stronger. Our network brings together international perspectives to create new ways for travelers to experience the world.

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Consumer Goods & Retail

Today’s consumers express themselves through what – and where – they buy. So, creating connection is more than a marketing tactic, it’s a business imperative. H&K designs world-class campaigns that turn everyday products into world-famous brands. 

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Financial & Professional Services

Economies are fluid, interconnected and face unprecedented turmoil – financial and professional services firms are their heartbeat. Our specialty is building, growing and preserving trust, wherever the markets may take us.

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Mobility & Transportation

The transportation leaders of today face a challenging landscape. To navigate forces old and new – like reliability, sustainability, affordability, workforce and competitiveness – they need expert guidance to conquer the headwinds. 

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Government, Public Sector & Non-Profit

In an increasingly complex and fast changing geopolitical context, we activate global knowledge and local intel to connect governments and non-profits with their publics to inspire action, shape policy, and drive change.

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Sport

Transcending geography and language - from mainstream to niche – sport has the power to inspire and unite us all. At H&K, we live and breathe this passion, and bring it to our award-winning campaigns to fuel fandom.

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Expertise

Better Impact

We challenge businesses and brands to have a better impact on people and the planet, to align performance and purpose, and deliver on new stakeholder expectations.

The Studio

Our global network of Studios brings together a wide range of creative, design and production expertise to super-power our communications. From New York to London, Sao Paulo to Toronto the Studio is all about smart ideas and smart execution.

FutureSight

FutureSight combines H&K’s Public Affairs, sector and communications expertise to help our clients futureproof their business by identifying and assessing geopolitical challenges, and then staying ahead of them.

Global Horizons

A specialized advisory capability helping clients navigate today’s multi-polar world, with a specific focus on the economies of the Global South spanning Asia, Latin America, Africa and the Gulf.

Products

The Fount by H&K

Today’s businesses have an abundance of data – on audience, media, social listening, and more. The challenge is how to best leverage that data to inform decisions, especially when it exists in silos. The Fount by H&K is the answer.

H&K Sonar: Disinformation

Sonar: Disinformation provides brands and businesses with a proactive tool in the battle against disinformation, enabling the development and execution of mitigation plans with the agility today’s business environment requires.

H&K Sonar: Geopolitics

Geopolitical risk is among the chief concerns of CEO’s today. H&K’s Sonar identifies potential geopolitical threats as they emerge, enabling us to proactively offer our clients timely counsel on how to best mitigate and manage these volatile risks.

Made to Measure™

Made to Measure™ is our customized approach to helping evaluate performance and optimize campaigns for companies, brands and products.

Smart Media Lists™

H&K’s Smart Media Lists offer a data-driven approach to identifying the best media partners for your specific message. This customized approach allows you to compare different media partners and choose the ones who will drive the most impact.

Audience DNA™

Today we are bombarded by more messages than ever before. To cut through the noise, brands need to better understand user behavior and build strategies based on how their audiences consume information. Audience DNA does just that.

Space+™

To stand out from the crowd, you must be willing to balance risk and reward. H&K’s Space+ uses AI to examine news stories and identify content and topic area that will help you achieve a competitive advantage, without compromising impact.

Reputation Capital

The sum of a company’s reputational value – its profile, purpose, performance and people – establishes its reputation capital. Our platform is how H&K measures these fast-moving elements, in an actionable way.

Cut/Through

Incorporating custom research findings into stories and media relations make them more memorable and engaging. H&K’s Cut/Through enables this engagement through custom research for media outreach.

SMARTER™ through Behavioural Science

SMARTER™ identifies the most effective ways we can influence action by combining deep behavioral science expertise with extensive practical experience. The result? Communications based on how people actually act, not how we think they should.

FlightSchool

In a world that can pivot at any moment, you need to be prepared to respond to a crisis anywhere, anytime. FlightSchool, H&K’s crisis simulation tool, helps clients prepare in a controlled environment.

Perspectives PulseTM

In today's ultra-connected world, where communities constantly connect and expand at lightning speed, Perspectives Pulse empowers brands to verify if their message resonates with the audiences they want to engage.