Service
Strategic Communications
What we do
Capabilities
- 01Earned Media Strategy & Media Relations
H&K convenes a global team of media professionals to bring to life ideas that earn attention. We craft powerful stories that earn trust among journalists and audiences, informed by a rigorous data-based approach to understanding stakeholders and their motivations. Worldwide, our earned media experts deliver results on behalf of our global clients by promoting reputation, mitigate against risk and design compelling content for trusted media resources.
- 02Digital & Social Media
A business’ digital ecosystem is the primary point of contact between their brand and their most important audiences. Social media empowers companies to proactively connect with those communities in direct, authentic and transparent conversations. H&K collaborates with today’s top brands to establish a captivating voice, foster dialogue through engaging content strategy and manage digital risk.
- 03Influencer & Partnerships
At our core is earned-first thinking, and our influencer and partnership work reflects that. Whether working with key opinion leaders, top tier creators or niche artists, we identify the right messenger and the right message. Brands like adidas, Gillette and HSBC trust H&K to make their campaigns famous by creating and delivering some of the industry’s most celebrated, pioneering work.
- 04Events & Experiences
Today’s consumers crave real experiences. It’s where the virtual is made tangible and memorable. It’s a natural focus and a catalyst for content as well as the ultimate expression of a brand. At H&K, we build relationships with the people who matter most by designing and executing high-impact events for any situation and at any scale.
- 05Executive Leadership Communications
H&K provides strategic communications counsel to CEOs and leaders to unlock the power of their personal brand and drive sustainable corporate value. We bring together corporate affairs advisors, behavioral scientists, and media trainers to develop holistic CEO brand strategies. Our experts know how to build credibility, reputation, value and legacy for individuals and the organizations they lead.
- 06Crisis Communications & Issues Management
H&K has unrivaled success in preparing, protecting, and defending brands and organizations. We safeguard the reputation of our clients by deploying meticulous preparation, bespoke training and perfectly pitched responses. Our team is highly respected as the most experienced and best resourced in the industry, with the breadth and depth to respond to issues both locally and globally.
- 07Employee Communications
At H&K we help our clients connect the dots between brand and internal culture, so their businesses grow from the inside out. Whether it’s prompted by structural change, growth or acquisition, or simply by low engagement scores, we find solutions that connect people with purpose.
- 08Stakeholder Engagement
Today’s pace of innovation means new stakeholders are minted seemingly by the second. Our seasoned team of strategists work hand in hand with clients to identify and activate audiences, nurture relationships to create business value, and make an impact.