Building eminence for Deloitte’s leaders
- ServiceStrategic Communications
- SectorFinancial & Professional Services
- OfficeHill and Knowlton United States, H&K Global
Media Relations, Content & Publishing Strategy
Deloitte was broadly recognized for its accounting work, but not well known for its consulting and advisory expertise. Wanting to promote its leaders and offerings across several key business areas, the company needed a strategic communications partner to reach clients, potential clients, regulators and other stakeholders in a variety of markets and industries.
Leveraging proprietary insights to deliver integrated campaigns
Using our team’s extensive industry knowledge and leveraging H&K’s proprietary research and analysis capabilities, we develop and deliver integrated campaigns built around key platform topics and innovative tactical ideas for building eminence through social and traditional media, business and industry events, awards and more. Our team has successfully leveraged reporter relationships to break through to key trade, business and mainstream media to increase coverage of Deloitte’s executives, their thought leadership pieces and their platforms with a focus on expanding understanding of the company’s full range of services and practice areas.
Our work with Deloitte over the past 18 years has helped the firm increase coverage by over 45%, deepen leadership visibility and elevated the brand profile, while carefully protecting the company’s reputation.