Hill & Knowlton Canada named Agency of Record for Royal LePage

TORONTO, June 10, 2024 — Royal LePage, Canada’s leading provider of real estate brokerage services, has chosen Hill & Knowlton (H&K) as its new public relations agency of record. The mandate includes earned media relations and strategic communications across Canada.

Following a highly competitive pitch process, H&K was ultimately selected for its strong research capabilities, deep sector expertise, and roster of media relationships across the country.

“Royal LePage has a rich heritage as one of Canada’s most trusted real estate brands,” says Sheila Wisniewski, President & CEO of Hill & Knowlton Canada. “We’re thrilled to partner with their incredible team to amplify their national communications with impactful campaigns and data-driven ideas.”

Royal LePage empowers Canadian consumers by arming them with important information about real estate markets large and small across Canada. With a network of 20,000 real estate professionals in 670 locations nationwide, Royal LePage is the most-mentioned real estate services brand in Canadian media. H&K plans to boost Royal LePage’s media coverage even more and further cement its reputation as The Voice of Canadian Real Estate™.

“Selecting H&K as our new agency of record was a unanimous decision,” says Anne-Elise Cugliari Allegritti, Director of Communications for Royal LePage. “H&K demonstrated an unparalleled understanding of our needs, and thoroughly impressed us with their industry expertise and focus on client service. This strategic partnership will be instrumental in helping to exceed our goals, and we’re excited to start collaborating.”

The partnership has already started strong with a successful campaign on the Most Affordable Canadian Cities. Read more about it here.