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DateFebruary 7, 2024
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BCW and Hill & Knowlton Announce First Round of Regional and Large Market Appointments for Burson

NEW YORK, February 7, 2024 -– Hill & Knowlton and BCW, which will merge as of July 1, 2024, to form Burson, today announced the first round of leadership appointments for all major regions and certain large single markets, comprising senior leaders from each firm. Additional appointments will be announced as the integration progresses. 

“This is an outstanding group of colleagues, each of whom has decades of experience - whether in-house or at agencies - building and protecting client reputations, creating environments where people can perform their best and thrive, and driving business growth,” said Corey duBrowa, Global CEO, BCW. “These leaders have performed exceptionally in their current roles and will bring that same commitment and rigor to their new positions at Burson.”

Appointments include:

Kristine Boyden, currently CEO, Americas, BCW, will become CEO, Americas, Burson.

Craig Buchholz, currently CEO, U.S., Hill & Knowlton, will become CEO, U.S., Burson.

Scott Wilson, currently CEO, EMEA, BCW, will become CEO, EMEA, Burson.

Simon Whitehead, currently CEO, UK, Hill & Knowlton, will become CEO, UK, Burson.

Bashar AlKadhi, currently CEO of EMEAx, Hill & Knowlton - covering Continental Europe, Nordics, Middle East, Turkey, India and Africa, Hill & Knowlton - will become CEO, Middle East, Turkey & Africa, Burson.

HS Chung, currently President, Asia-Pacific, Hill & Knowlton, will become CEO, North Asia-Pacific – covering greater China, Japan and Korea - Burson.

Matt Stafford, currently President, Asia-Pacific, BCW, will become CEO, South Asia-Pacific – covering India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia - Burson.

Brian Burlingame, currently CEO, Latin America, Hill & Knowlton, will become CEO, Latin America, Burson.

“As we unify our companies, this group of leaders embodies a core premise behind the merger – that together we can draw on the best talent in the industry to create considerably more value for our clients and employees,” said AnnaMaria DeSalva, chairman and CEO, Hill & Knowlton. “Our regional leaders will shape how we go to market in July as Burson to create an unstoppable force in modern communications, in every region around the world. We are excited to continue to build our leadership team and communicate our progress as we move forward.”