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The opportunity to see how brands are embracing inclusive storytelling by featuring narratives that aren’t often seen, but that strongly resonate with diverse audiences, was unique and one that I will never forget.",{"metadata":4917,"sys":4920,"fields":4929},{"tags":4918,"concepts":4919},[],[],{"space":4921,"id":4923,"type":72,"createdAt":4924,"updatedAt":4924,"environment":4925,"publishedVersion":217,"revision":218,"contentType":4927,"locale":85},{"sys":4922},{"type":68,"linkType":69,"id":70},"1GBzZlNZSifxr0i2n5iKRX","2023-10-25T14:36:28.165Z",{"sys":4926},{"id":77,"type":68,"linkType":78},{"sys":4928},{"type":68,"linkType":83,"id":4848},{"question":4930,"answer":4931},"What makes Hill & Knowlton special to you?","That everyone’s perspective is welcomed and valued – no matter where you sit within the organization. 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The new brand features a refreshed visual identity, website and social presence and key innovation announcements that mark the next phase of Hill & Knowlton’s evolution as a strategic partner to today’s leading innovators.",[],{},{"metadata":6341,"sys":6344,"fields":6355},{"tags":6342,"concepts":6343},[],[],{"space":6345,"id":6347,"type":72,"createdAt":6348,"updatedAt":6349,"environment":6350,"publishedVersion":288,"revision":335,"contentType":6352,"locale":85},{"sys":6346},{"type":68,"linkType":69,"id":70},"5kq0DWW82EcbfxMCSyT8SY","2023-11-05T21:07:27.955Z","2023-11-05T21:46:22.700Z",{"sys":6351},{"id":77,"type":68,"linkType":78},{"sys":6353},{"type":68,"linkType":83,"id":6354},"blockTitleParagraphImage",{"content":6356,"image":6366,"imageCaption":6388},{"data":6357,"content":6358,"nodeType":108},{},[6359],{"data":6360,"content":6361,"nodeType":107},{},[6362],{"data":6363,"marks":6364,"value":6365,"nodeType":100},{},[],"\"Since 2019, our leadership team has been focused on becoming the preeminent partner to help our clients drive growth, manage risk, and build reputation in today’s complex operating environment,” said AnnaMaria DeSalva, Global Chairman and CEO. “Our body of work increasingly demonstrates that strategic communication, elevated by creativity, is a primary force for sustainable value creation and modern leadership.”",{"metadata":6367,"sys":6370,"fields":6378},{"tags":6368,"concepts":6369},[],[],{"space":6371,"id":6373,"type":187,"createdAt":6374,"updatedAt":6375,"environment":6376,"publishedVersion":803,"revision":192,"locale":85},{"sys":6372},{"type":68,"linkType":69,"id":70},"6bDKP34C9H3v6SeZSCPk5k","2023-09-29T16:02:21.935Z","2023-11-06T08:29:46.922Z",{"sys":6377},{"id":77,"type":68,"linkType":78},{"title":6379,"description":196,"file":6380},"AMD",{"url":6381,"details":6382,"fileName":6387,"contentType":205},"//images.ctfassets.net/wznly9hjh4ng/6bDKP34C9H3v6SeZSCPk5k/986274748fa086beac245b91251198f5/AMD-for-CMCO-544x768.jpg",{"size":6383,"image":6384},44018,{"width":6385,"height":6386},535,544,"AMD-for-CMCO-544x768.jpg","AnnaMaria DeSalva, Global Chairman & CEO Hill & Knowlton",{"metadata":6390,"sys":6393,"fields":6403},{"tags":6391,"concepts":6392},[],[],{"space":6394,"id":6396,"type":72,"createdAt":6397,"updatedAt":6398,"environment":6399,"publishedVersion":4447,"revision":192,"contentType":6401,"locale":85},{"sys":6395},{"type":68,"linkType":69,"id":70},"3wPjBjsY24Lkz4iAAHuL9C","2023-11-05T21:07:53.216Z","2023-11-06T12:06:30.943Z",{"sys":6400},{"id":77,"type":68,"linkType":78},{"sys":6402},{"type":68,"linkType":83,"id":6323},{"title":6404,"content":6405}," ",{"nodeType":108,"data":6406,"content":6407},{},[6408,6415,6427,6459,6466,6477,6492,6499,6506,6513,6520,6526,6533,6540],{"nodeType":107,"data":6409,"content":6410},{},[6411],{"nodeType":100,"value":6412,"marks":6413,"data":6414},"In response to the increasing demand for strategic communications solutions, Hill & Knowlton is introducing new services that directly address evolving client needs. As stakeholder strategies become increasingly interdependent and government continues to play a larger role in business, these innovations reflect the emerging corporate affairs paradigm that integrates brand building, corporate and public affairs to protect and grow enterprise value.",[],{},{"nodeType":107,"data":6416,"content":6417},{},[6418,6423],{"nodeType":100,"value":6419,"marks":6420,"data":6422},"H&K Advisory",[6421],{"type":5478},{},{"nodeType":100,"value":6424,"marks":6425,"data":6426}," works at the intersection of corporate strategy and communication to create sustainable value for clients and their stakeholders. The group solves material challenges and opportunities that are a priority for executive leadership teams and governing boards. With more than 50 seasoned advisors, including several former Fortune 100 chief communicators, H&K Advisory delivers integrated strategic services spanning corporate, creative and public affairs consulting. 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",[],{},{"nodeType":554,"data":6445,"content":6446},{},[6447],{"nodeType":107,"data":6448,"content":6449},{},[6450,6455],{"nodeType":100,"value":6451,"marks":6452,"data":6454},"Global Horizons, ",[6453],{"type":5478},{},{"nodeType":100,"value":6456,"marks":6457,"data":6458},"a capability focusing on the economies of the Global South spanning Asia, Latin America, Africa and the Gulf and reflecting today’s significant changes in trade flows. Hill & Knowlton’s substantial network across these regions, with strong integrated capabilities supporting both strategy and execution, enables the firm to play a meaningful role helping clients realize new opportunities for growth.",[],{},{"nodeType":107,"data":6460,"content":6461},{},[6462],{"nodeType":100,"value":196,"marks":6463,"data":6465},[6464],{"type":5478},{},{"nodeType":107,"data":6467,"content":6468},{},[6469,6473],{"nodeType":100,"value":1688,"marks":6470,"data":6472},[6471],{"type":5478},{},{"nodeType":100,"value":6474,"marks":6475,"data":6476}," has been built to scale data science, analytics and communications technology solutions across Hill & Knowlton’s client portfolio. The company recently announced a related partnership with Pendulum Intelligence, an AI and machine learning platform, and the launch of H&K Sonar, a predictive risk identification tool powered by Pendulum, which helps clients combat reputational threats amid escalating disinformation attacks.",[],{},{"nodeType":107,"data":6478,"content":6479},{},[6480,6484,6488],{"nodeType":100,"value":6481,"marks":6482,"data":6483},"These new capabilities are supported by a multi-year creative transformation effort to redefine the role of creativity in a modern communications company. The firm now offers a comprehensive network of ",[],{},{"nodeType":100,"value":807,"marks":6485,"data":6487},[6486],{"type":5478},{},{"nodeType":100,"value":6489,"marks":6490,"data":6491}," hubs located strategically around the world. The hubs bring together creative, content, media and digital specialists to work alongside sector specialists, public and corporate affairs advisors and public relations experts.",[],{},{"nodeType":107,"data":6493,"content":6494},{},[6495],{"nodeType":100,"value":6496,"marks":6497,"data":6498},"“We know the power of ideas builds brands and creates breakthroughs. What’s new is the scope and intensity of the creative process – it’s getting bigger, more profound and more interdisciplinary,” said DeSalva. “Business leaders need this powerful creative engine to help address today’s emerging risks. By every measure, global risk is intensifying and coming from a widening array of sources. Today’s risk domains in the areas of reputation, disinformation, and geopolitics demand focused intelligence, creativity and stakeholder-centricity – attributes that lie at the heart of the communications discipline. Risk and reinvention go hand in hand. It is this intersection of risk and opportunity, innovation and transformation that is visibly energizing Hill & Knowlton’s purpose today.”",[],{},{"nodeType":107,"data":6500,"content":6501},{},[6502],{"nodeType":100,"value":6503,"marks":6504,"data":6505},"Hill & Knowlton's rebrand reflects its multi-year transformation, showcasing strong post-pandemic growth and strategic adaptability amidst the challenging macroeconomic landscape. Key leadership appointments have expanded Hill & Knowlton’s executive bench, forming a diverse leadership team of tenured agency leaders and dynamic new talent. Corporate development also has played a significant role in the company’s renewal. The acquisition of JeffreyGroup expanded Hill & Knowlton's presence in Latin America, making it the region's largest international public relations network. In parallel, the company launched Brazil-based Ideal company as an international brand, catering to disruptive and emerging technology companies. Finally, the 2023 acquisition of 3K strengthened the company’s healthcare footprint in Europe and extended its operations in Germany. ",[],{},{"nodeType":107,"data":6507,"content":6508},{},[6509],{"nodeType":100,"value":6510,"marks":6511,"data":6512},"The rebrand was designed as a collaborative effort that incorporated diverse and global perspectives from employees, alumni, clients and industry trade partners. The new visual identity telegraphs boldness, modernity and stature, paying homage to the company’s heritage while looking confidently towards its next era. ",[],{},{"nodeType":107,"data":6514,"content":6515},{},[6516],{"nodeType":100,"value":6517,"marks":6518,"data":6519},"“Hill & Knowlton is a category originator, born in 1927. I’ve learned through the years how much our company means to countless clients and alumni who have worked with us to shape their stories and successes at various points in their careers,” said DeSalva. “We hope our extended network of colleagues and friends will resonate with the vibrancy and inherent heritage of our renewed brand and with the aspiration it reflects for the future. We also intend that it will meaningfully enrich the experience of our employees, as they grow in their professional lives and change the world.” ",[],{},{"nodeType":107,"data":6521,"content":6522},{},[6523],{"nodeType":100,"value":196,"marks":6524,"data":6525},[],{},{"nodeType":107,"data":6527,"content":6528},{},[6529],{"nodeType":100,"value":6530,"marks":6531,"data":6532},"About Hill & Knowlton   ",[],{},{"nodeType":107,"data":6534,"content":6535},{},[6536],{"nodeType":100,"value":6537,"marks":6538,"data":6539},"Hill & Knowlton is the global strategic communications leader for transformation. A trusted partner for sustainable value creation and protection, we help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, the world’s largest marketing and communications services company.   ",[],{},{"nodeType":107,"data":6541,"content":6542},{},[6543],{"nodeType":100,"value":6544,"marks":6545,"data":6546},"For more information, visit hillandknowlton.com, and follow us on LinkedIn, Instagram, and Facebook.",[],{},{"metadata":6548,"sys":6551,"fields":6561},{"tags":6549,"concepts":6550},[],[],{"space":6552,"id":6554,"type":72,"createdAt":6555,"updatedAt":6555,"environment":6556,"publishedVersion":335,"revision":218,"contentType":6558,"locale":85},{"sys":6553},{"type":68,"linkType":69,"id":70},"2VxBIhFyDCLuQ9iLec8xdV","2023-11-05T18:44:28.565Z",{"sys":6557},{"id":77,"type":68,"linkType":78},{"sys":6559},{"type":68,"linkType":83,"id":6560},"blockEmbeddedVideo",{"contentfulTitle":6562,"thumbnail":6563,"embedUrl":6584},"Embedded video",{"metadata":6564,"sys":6567,"fields":6574},{"tags":6565,"concepts":6566},[],[],{"space":6568,"id":6570,"type":187,"createdAt":6571,"updatedAt":6571,"environment":6572,"publishedVersion":780,"revision":218,"locale":85},{"sys":6569},{"type":68,"linkType":69,"id":70},"4K5THWw2cBhyK4JCnNBhhe","2023-11-05T18:44:24.163Z",{"sys":6573},{"id":77,"type":68,"linkType":78},{"title":6575,"description":196,"file":6576},"Screenshot 2023-11-05 at 1.13.54 PM",{"url":6577,"details":6578,"fileName":6583,"contentType":430},"//images.ctfassets.net/wznly9hjh4ng/4K5THWw2cBhyK4JCnNBhhe/ae03419aabbff5cd692deb0123ab320f/Screenshot_2023-11-05_at_1.13.54_PM.png",{"size":6579,"image":6580},323510,{"width":6581,"height":6582},2772,1546,"Screenshot_2023-11-05_at_1.13.54_PM.png","https://www.youtube.com/watch?v=ZLy2JvP5amg",{"metadata":6586,"sys":6589,"fields":6599},{"tags":6587,"concepts":6588},[],[],{"space":6590,"id":6592,"type":72,"createdAt":6593,"updatedAt":6594,"environment":6595,"publishedVersion":134,"revision":80,"contentType":6597,"locale":85},{"sys":6591},{"type":68,"linkType":69,"id":70},"7plc2LyhE9C7HqbA6jYw0A","2023-10-27T12:55:30.186Z","2023-12-21T15:36:44.840Z",{"sys":6596},{"id":77,"type":68,"linkType":78},{"sys":6598},{"type":68,"linkType":83,"id":4372},{"title":6600,"id":6601,"showInGlobal":4376,"image":6602,"publishedDate":6622,"author":4400,"service":1689,"sections":6623},"Hill+Knowlton Strategies Forms New Global Intelligence + Technology Unit and Announces Exclusive Partnership with Pendulum Intelligence, a Leading Machine Learning Company","hill-knowlton-strategies-forms-new-global-intelligence-technology-unit-and",{"metadata":6603,"sys":6606,"fields":6613},{"tags":6604,"concepts":6605},[],[],{"space":6607,"id":6609,"type":187,"createdAt":6610,"updatedAt":6610,"environment":6611,"publishedVersion":217,"revision":218,"locale":85},{"sys":6608},{"type":68,"linkType":69,"id":70},"3o5W8QITt12C10UJoU0yrZ","2023-10-27T12:57:23.182Z",{"sys":6612},{"id":77,"type":68,"linkType":78},{"title":6614,"description":196,"file":6615},"ITwebhead-2048x746",{"url":6616,"details":6617,"fileName":6621,"contentType":205},"//images.ctfassets.net/wznly9hjh4ng/3o5W8QITt12C10UJoU0yrZ/26778b3bb71fcaaac422f6ad651e9c6b/ITwebhead-2048x746.jpg",{"size":6618,"image":6619},79176,{"width":6020,"height":6620},746,"ITwebhead-2048x746.jpg","2023-10-26T00:00-04:00",[6624],{"metadata":6625,"sys":6628,"fields":6638},{"tags":6626,"concepts":6627},[],[],{"space":6629,"id":6631,"type":72,"createdAt":6632,"updatedAt":6633,"environment":6634,"publishedVersion":3608,"revision":193,"contentType":6636,"locale":85},{"sys":6630},{"type":68,"linkType":69,"id":70},"1zCkggPbkkCrRvex76Uics","2023-10-27T12:52:51.918Z","2023-10-27T12:55:27.186Z",{"sys":6635},{"id":77,"type":68,"linkType":78},{"sys":6637},{"type":68,"linkType":83,"id":4483},{"sectionTitle":6404,"blocks":6639},[6640,6678,6705,6742,6787,6843,6899,6951,6975,6999,7025],{"metadata":6641,"sys":6644,"fields":6653},{"tags":6642,"concepts":6643},[],[],{"space":6645,"id":6647,"type":72,"createdAt":6648,"updatedAt":6648,"environment":6649,"publishedVersion":217,"revision":218,"contentType":6651,"locale":85},{"sys":6646},{"type":68,"linkType":69,"id":70},"ssKcCWnlvJiu8Jrot6Apt","2023-10-27T12:45:22.106Z",{"sys":6650},{"id":77,"type":68,"linkType":78},{"sys":6652},{"type":68,"linkType":83,"id":6323},{"content":6654},{"nodeType":108,"data":6655,"content":6656},{},[6657],{"nodeType":107,"data":6658,"content":6659},{},[6660,6665,6669,6674],{"nodeType":100,"value":6661,"marks":6662,"data":6664},"October 26, 2023, NEW YORK",[6663],{"type":5478},{},{"nodeType":100,"value":6666,"marks":6667,"data":6668}," – Hill+Knowlton Strategies, one of the world’s leading strategic communications companies, today announced the formation of its global Intelligence + Technology capability. The group combines deep data and analytics expertise with cutting-edge technology to provide novel solutions for the complex challenges facing businesses and brands today. 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By going deeper into content and analyzing the context in which information is shared, Sonar can identify threats faster and earlier, even when harmful statements are intentionally buried by creators. 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First, I want to thank Grzegorz for inviting me to speak at this very timely and important conference. He’s put together such a rich program with diverse voices, perspectives and topics. It’s a great program, incredibly relevant, and I know we’ll all benefit greatly from our time together over the next couple of days.",[],{},{"nodeType":107,"data":7163,"content":7164},{},[7165],{"nodeType":100,"value":7166,"marks":7167,"data":7168},"I should also mention, in addition to his leadership of ICCO, Grzegorz is the outstanding head of the Hill+Knowlton business here in Poland, which is on a strong growth path. It’s such an important time for leadership by communicators, so I want to thank him – and the entire H+K team here – for their innovation and achievement.",[],{},{"nodeType":107,"data":7170,"content":7171},{},[7172],{"nodeType":100,"value":7173,"marks":7174,"data":7175},"Speaking of leadership, it’s an honor to follow Adrian Monck on the podium. Adrian is obviously a very insightful commentator, and I agree with him that the intersection of geopolitics and technology is a defining dynamic of our time. I spent last week in Washington DC at two separate gatherings of Fortune 500 CEOs, and this same discussion dominated those meetings. It’s great that we have been able to benefit from all that Adrian and the World Economic Forum have done to help leaders better understand and manage through the seismic shifts of our age.",[],{},{"nodeType":107,"data":7177,"content":7178},{},[7179],{"nodeType":100,"value":7180,"marks":7181,"data":7182},"Yesterday, when I arrived in Warsaw, I felt immediately inspired to be here.",[],{},{"nodeType":107,"data":7184,"content":7185},{},[7186],{"nodeType":100,"value":7187,"marks":7188,"data":7189},"It means a lot to me to be here, and I would like to tell you why.",[],{},{"nodeType":107,"data":7191,"content":7192},{},[7193],{"nodeType":100,"value":7194,"marks":7195,"data":7196},"When I was growing up, my worldview was shaped by the major transformative events unfolding in Poland, and ultimately in the region. 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Their gift of communication was so pronounced, it illuminated change and transformation as the only path forward.",[],{},{"nodeType":107,"data":7235,"content":7236},{},[7237],{"nodeType":100,"value":7238,"marks":7239,"data":7240},"The people, the leaders, their voices – they made it all very clear – and seemingly before my eyes, the reform movement that began in Poland ended communism in East Central Europe.",[],{},{"nodeType":107,"data":7242,"content":7243},{},[7244],{"nodeType":100,"value":7245,"marks":7246,"data":7247},"Four decades later, Poland is a vibrant center of innovation, growth and possibility.",[],{},{"nodeType":107,"data":7249,"content":7250},{},[7251],{"nodeType":100,"value":7252,"marks":7253,"data":7254},"It’s also grappling with one of the most serious security and humanitarian challenges in recent history. Russia’s brutal attack on neighboring Ukraine has united millions of people around the world once again behind the shared values of democracy, freedom, and the rule of law.",[],{},{"nodeType":107,"data":7256,"content":7257},{},[7258],{"nodeType":100,"value":7259,"marks":7260,"data":7261},"In this context, Poland’s geostrategic importance is evident. Just last week, the Warsaw Security Forum met here to determine how to strengthen regional, European and transatlantic security. Poland has become the important linchpin of regional security, taking the initiative to shape military assistance and defense strategy as a critical member of NATO and the coalition helping Ukraine. As importantly, Poland is also shouldering the lion’s share of humanitarian relief efforts related to the war.",[],{},{"nodeType":107,"data":7263,"content":7264},{},[7265],{"nodeType":100,"value":7266,"marks":7267,"data":7268},"As I consider the arc of this history in my own lifetime – from the early 80s of the last century to the early 20s of this century – Poland embodies the full spectrum of experience spanning transformational change. That includes the crucibles – or those moments that test you beyond measure – and the mandates of leadership required of anyone who wants to build a better future.",[],{},{"nodeType":107,"data":7270,"content":7271},{},[7272],{"nodeType":100,"value":7273,"marks":7274,"data":7275},"That’s who I became, all those years ago, and under the influence of inspiring world events that began here in Poland. A young person who wanted to find my gift to help build a better future.",[],{},{"nodeType":107,"data":7277,"content":7278},{},[7279],{"nodeType":100,"value":7280,"marks":7281,"data":7282},"My choice to dedicate my professional life to strategic communication has exceeded the expectations I had to find and apply my gift.",[],{},{"nodeType":107,"data":7284,"content":7285},{},[7286],{"nodeType":100,"value":7287,"marks":7288,"data":7289},"I certainly had high hopes when I was starting out. But I could not have predicted that my career in communication would bring me deep into the worlds of medicine, agriculture, material science, quantum physics, global supply chain management. And now, in my current role, into the realm of creative advisory for nearly every industry, in nearly every corner of the globe.",[],{},{"nodeType":107,"data":7291,"content":7292},{},[7293],{"nodeType":100,"value":7294,"marks":7295,"data":7296},"Like many of you, I’ve learned across my career that the effort to form communication strategy often illuminates the contours of an effective business strategy. And that through our work as communicators, we can often help light the path for greater innovation, better decisions, more creative and durable solutions, and more effective leadership.",[],{},{"nodeType":107,"data":7298,"content":7299},{},[7300],{"nodeType":100,"value":7301,"marks":7302,"data":7303},"Perhaps that’s why I also learned I could play a larger role in management and governance – and in creating better futures for people and communities – than I had even imagined possible.",[],{},{"nodeType":107,"data":7305,"content":7306},{},[7307],{"nodeType":100,"value":7308,"marks":7309,"data":7310},"That experience gives me the confidence and the certainty to say to you today what you might already know in your hearts to be true.",[],{},{"nodeType":107,"data":7312,"content":7313},{},[7314],{"nodeType":100,"value":7315,"marks":7316,"data":7317},"Our work has never mattered more – and now it’s now time for us to lead.",[],{},{"nodeType":107,"data":7319,"content":7320},{},[7321],{"nodeType":100,"value":7322,"marks":7323,"data":7324},"Today, across industries and management disciplines, we’re seeing a coalescing around certain big transformational ideas that are rewriting the rules for the way businesses – and even the economy as a whole – operate.",[],{},{"nodeType":107,"data":7326,"content":7327},{},[7328],{"nodeType":100,"value":7329,"marks":7330,"data":7331},"We just heard from Adrian about the far-reaching implications of AI, a frontier we are just beginning to cross. other sectors are on the threshold of seismic change as well, largely driven by new technology. Biomedicine, healthcare delivery, renewable energy, climate technology, transportation come immediately to mind, but there are others as well.",[],{},{"nodeType":107,"data":7333,"content":7334},{},[7335],{"nodeType":100,"value":7336,"marks":7337,"data":7338},"It’s important to stress that these radical transformations won’t be driven by cautious incremental thinking – they have been ignited by big ideas and bold new approaches and platforms that shattered assumptions and reset parameters.",[],{},{"nodeType":107,"data":7340,"content":7341},{},[7342,7346,7351,7355,7360,7364,7368],{"nodeType":100,"value":7343,"marks":7344,"data":7345},"No doubt, communicators will play a large role in successfully landing these transformations. But the world today also requires ",[],{},{"nodeType":100,"value":7347,"marks":7348,"data":7350},"us",[7349],{"type":3791},{},{"nodeType":100,"value":7352,"marks":7353,"data":7354}," to innovate and lead in several territories, where ",[],{},{"nodeType":100,"value":7356,"marks":7357,"data":7359},"we",[7358],{"type":3791},{},{"nodeType":100,"value":7361,"marks":7362,"data":7363}," are the principal. Where a lack of leadership from ",[],{},{"nodeType":100,"value":7347,"marks":7365,"data":7367},[7366],{"type":3791},{},{"nodeType":100,"value":7369,"marks":7370,"data":7371}," will leave a vacuum that is at best awkward to fill, and at worst, deeply consequential.",[],{},{"nodeType":107,"data":7373,"content":7374},{},[7375],{"nodeType":100,"value":7376,"marks":7377,"data":7378},"What are the critical territories where we as communicators must transform solutions and outcomes? I’d like to offer a short framework to stimulate your further thoughts.",[],{},{"nodeType":107,"data":7380,"content":7381},{},[7382,7386,7391],{"nodeType":100,"value":7383,"marks":7384,"data":7385},"First, there’s ",[],{},{"nodeType":100,"value":7387,"marks":7388,"data":7390},"risk and creativity",[7389],{"type":3791},{},{"nodeType":100,"value":7392,"marks":7393,"data":7394},". Every day, we witness the power of ideas to create breakthroughs, elevate stakeholders and achieve more than previously thought possible. This has been happening for some time, but what’s new is the scope and intensity of the creative process – it’s getting bigger, better, deeper, more profound and more interdisciplinary.",[],{},{"nodeType":107,"data":7396,"content":7397},{},[7398],{"nodeType":100,"value":7399,"marks":7400,"data":7401},"We need these powerful new ideas to help us address today’s ongoing and emerging risks. By every measure, global risk is intensifying and coming from an ever-widening array of sources. Tragically, it includes armed conflict, as we see in Ukraine and, more recently, in Israel.",[],{},{"nodeType":107,"data":7403,"content":7404},{},[7405],{"nodeType":100,"value":7406,"marks":7407,"data":7408},"Apart from the real human cost of war and significant disruptions, the shifting geopolitical order places an often-conflicting set of expectations on companies from myriad stakeholders. In countries and companies that perceive greater exposure to geopolitical risk, new governance frameworks are emerging to ensure economic security.",[],{},{"nodeType":107,"data":7410,"content":7411},{},[7412],{"nodeType":100,"value":7413,"marks":7414,"data":7415},"Today’s risk domains – in the areas of reputation, disinformation and geopolitics – demand focused intelligence, creativity, and stakeholder-centricity – attributes that lie at the heart of the communication function. As leaders, we can help ensure that the ‘tone at the top’ supports the active exploration of risk and we can widen the aperture for creative solutions. Some of the world’s best business leaders lean into risk with their management teams and boards not just because they are compelled to, but because the urgency can spark bolder thinking.",[],{},{"nodeType":107,"data":7417,"content":7418},{},[7419],{"nodeType":100,"value":7420,"marks":7421,"data":7422},"Risk and reinvention go hand in hand. The equivalent of years of innovation occurred in the space of months during the worst of the pandemic. Seismic change is possible, when we convert risk to opportunity.",[],{},{"nodeType":107,"data":7424,"content":7425},{},[7426],{"nodeType":100,"value":7427,"marks":7428,"data":7429},"This intersection of risk and opportunity, innovation and transformation is an important, exciting focus for today’s corporate affairs leaders and communicators.",[],{},{"nodeType":107,"data":7431,"content":7432},{},[7433,7437,7442],{"nodeType":100,"value":7434,"marks":7435,"data":7436},"Second, ",[],{},{"nodeType":100,"value":7438,"marks":7439,"data":7441},"disinformation and polarization",[7440],{"type":3791},{},{"nodeType":100,"value":5537,"marks":7443,"data":7444},[],{},{"nodeType":107,"data":7446,"content":7447},{},[7448],{"nodeType":100,"value":7449,"marks":7450,"data":7451},"We live in a time of distrust and division that permeates relations between countries as well as within them. When the EurasiaGroup published the leading sources of global risks in 2023, Russia and China were in the top 10, but so was the United States for the deepening political and social divisions that contribute to the risk of instability. And polarization, unfortunately, is not a US-only problem.",[],{},{"nodeType":107,"data":7453,"content":7454},{},[7455],{"nodeType":100,"value":7456,"marks":7457,"data":7458},"The spread of harmful narratives in the form of disinformation is also growing exponentially, casting a long shadow on society and enterprise. Generative AI is also accelerating the problem, making the threat much easier to scale and harder to detect. We see that our clients still need solutions that integrate a more comprehensive set of sources, leveraging ai to analyze for risk in a much more predictive way. We believe that unless our clients can address disinformation at scale, they are at ongoing risk for material disruption.",[],{},{"nodeType":107,"data":7460,"content":7461},{},[7462],{"nodeType":100,"value":7463,"marks":7464,"data":7465},"Communicators can and should play a vital role in combatting disinformation and polarization, which feed off each other, and are synergistic. It’s essential to ensure successful enterprise going forward, but also to preserve democracy.",[],{},{"nodeType":107,"data":7467,"content":7468},{},[7469,7473,7478],{"nodeType":100,"value":7470,"marks":7471,"data":7472},"Third, ",[],{},{"nodeType":100,"value":7474,"marks":7475,"data":7477},"disruptive innovation",[7476],{"type":3791},{},{"nodeType":100,"value":7479,"marks":7480,"data":7481},". To use a surfing metaphor, the role of communication is not just to ride the wave of seismic change and stay on top of it as it surges ahead, but to mitigate the riptides, the undercurrents, and the inevitable moment of impact.",[],{},{"nodeType":107,"data":7483,"content":7484},{},[7485],{"nodeType":100,"value":7486,"marks":7487,"data":7488},"The word “disruptive” has two meanings, one positive and one negative. As the AI example so brilliantly shows, disruptive innovation brings with it so many extraordinary benefits for society. But it spawns significant risks and dislocations, as well. Using our unique perspectives and skills as communicators, our job is to ensure that disruptive innovation lands as a net gain for humanity – and that the engine of innovation remains vibrant and healthy.",[],{},{"nodeType":107,"data":7490,"content":7491},{},[7492,7496,7501],{"nodeType":100,"value":7493,"marks":7494,"data":7495},"Fourth, ",[],{},{"nodeType":100,"value":7497,"marks":7498,"data":7500},"inclusive long-term value creation",[7499],{"type":3791},{},{"nodeType":100,"value":7502,"marks":7503,"data":7504},". In recent years – as part of the increasing polarization trend – the debate over shareholder versus stakeholder capitalism has grown more acrimonious. The US Business Roundtable’s statement on the “purpose of a corporation” became something of a lightning rod, and since then many voices have added heat to the conversation. ESG in particular has become a target for those who believe the pendulum has swung too far in the direction of stakeholder capitalism.",[],{},{"nodeType":107,"data":7506,"content":7507},{},[7508],{"nodeType":100,"value":7509,"marks":7510,"data":7511},"I don’t think this debate has really helped either business or stakeholders. We really should be focused on creating inclusive, long-term value that engages and benefits everyone – shareholders, employees, and society broadly. Our role as communicators is to seek out this balance and keep the focus on the constructive cycle of long-term, sustainable value creation. This reset of the tone and content of this debate is essential to ensure the longevity and health of the free markets that enable innovation.",[],{},{"nodeType":107,"data":7513,"content":7514},{},[7515,7519,7524],{"nodeType":100,"value":7516,"marks":7517,"data":7518},"Fifth and last, we have the ",[],{},{"nodeType":100,"value":7520,"marks":7521,"data":7523},"leadership imperative",[7522],{"type":3791},{},{"nodeType":100,"value":7525,"marks":7526,"data":7527},". As communicators, we help leaders lead. We help them find their voice, deepen their influence and chart their success. In times of transformational change, the leadership imperative assumes even greater primacy.",[],{},{"nodeType":107,"data":7529,"content":7530},{},[7531],{"nodeType":100,"value":7532,"marks":7533,"data":7534},"As business leaders navigate today’s substantial risks and opportunities, they need senior communicators as full-fledged strategic partners. Not as observers and coaches, but as principals in the arena — trusted partners on the field who can see the patterns, make the calls, ignite performance, and ensure success. We have a massive role to play in ensuring effective leadership through the transformations of this decade.",[],{},{"nodeType":107,"data":7536,"content":7537},{},[7538,7542,7546],{"nodeType":100,"value":7539,"marks":7540,"data":7541},"These are five territories in which ",[],{},{"nodeType":100,"value":7356,"marks":7543,"data":7545},[7544],{"type":3791},{},{"nodeType":100,"value":7547,"marks":7548,"data":7549}," must innovate and lead in 2023 and beyond. There are others. I hope you will think of many more.",[],{},{"nodeType":107,"data":7551,"content":7552},{},[7553],{"nodeType":100,"value":7554,"marks":7555,"data":7556},"This is a critical path we are on, as leaders and innovators solving today’s grand challenges. It should inspire us to take a fresh look at our profession and our places in it – and what we need to grow in stature, influence, impact.",[],{},{"nodeType":107,"data":7558,"content":7559},{},[7560],{"nodeType":100,"value":7561,"marks":7562,"data":7563},"As communicators, we have urged our leaders to be bold; now we have to be bold ourselves.We have made the case for our organizations to embrace big ideas; today we need to generate transformational ideas.",[],{},{"nodeType":107,"data":7565,"content":7566},{},[7567],{"nodeType":100,"value":7568,"marks":7569,"data":7570},"As communicators, we need to embody the idea that transformation is always possible – even in seemingly the most intractable situations. It’s never too late, too hard, too far gone. It’s always possible. Communication, connection, communion between people and ideas – that’s what converts these moments.",[],{},{"nodeType":107,"data":7572,"content":7573},{},[7574],{"nodeType":100,"value":7575,"marks":7576,"data":7577},"I’m reminded of one such moment that took place a year ago.",[],{},{"nodeType":107,"data":7579,"content":7580},{},[7581],{"nodeType":100,"value":7582,"marks":7583,"data":7584},"It was September 2022. President Zelensky joined a group of business leaders, myself included, by video link to ring the opening bell of the New York stock exchange. He used the occasion to announce an exciting new investment initiative, called Advantage Ukraine – a platform of more than 500 projects worth $400 billion for foreign companies and private investors to help rebuild Ukraine’s economy.",[],{},{"nodeType":107,"data":7586,"content":7587},{},[7588],{"nodeType":100,"value":7589,"marks":7590,"data":7591},"“Ukraine is the story of a future victory and a chance for you to invest now in projects worth hundreds of billions of dollars to share the victory with us,” he said. A banner nearby read, “We are free. We are strong. We are open for business.”",[],{},{"nodeType":107,"data":7593,"content":7594},{},[7595],{"nodeType":100,"value":7596,"marks":7597,"data":7598},"I’m proud that WPP and Hill+Knowlton were among the first companies to partner with Advantage Ukraine and commit to being part of that country’s economic future. That day at the exchange, as I listened to a wartime leader describe his active plan for a prosperous and free Ukraine, I thought to myself, that’s extraordinary…that’s leadership.",[],{},{"nodeType":107,"data":7600,"content":7601},{},[7602],{"nodeType":100,"value":7603,"marks":7604,"data":7605},"In times of crisis and dramatic change, successful leaders use communication to reinforce deeply held values and promote their vision of a better world. They rally people to shake off fear and believe in themselves. As we’ve seen in Ukraine and Poland, leaders can be true heroes, building resilience and channeling their hope and vision into a blueprint for positive change.",[],{},{"nodeType":107,"data":7607,"content":7608},{},[7609],{"nodeType":100,"value":7610,"marks":7611,"data":7612},"Today’s world requires that we directly join the ranks of those leaders, to deliver solutions to very modern problems, to prevent dislocations, to protect our values and our institutions, and to make the most of innovation. Perhaps no other profession can do what we do – manage change, get ahead of it, understand it, explain it, and prepare for the next waves of it, which inevitably will come.",[],{},{"nodeType":107,"data":7614,"content":7615},{},[7616],{"nodeType":100,"value":7617,"marks":7618,"data":7619},"This is our time as communication leaders to be catalysts of transformative change. Let’s work together to change the trajectory of the risks that threaten us. Let’s deliver on the potential of the opportunities that transport us.",[],{},{"nodeType":107,"data":7621,"content":7622},{},[7623],{"nodeType":100,"value":7624,"marks":7625,"data":7626},"We have a massive role and potentially a heroic legacy. I believe it will be a brilliant one.",[],{},{"nodeType":107,"data":7628,"content":7629},{},[7630],{"nodeType":100,"value":7631,"marks":7632,"data":7633},"Thank you.",[],{},{"metadata":7635,"sys":7638,"fields":7650},{"tags":7636,"concepts":7637},[],[],{"space":7639,"id":7641,"type":72,"createdAt":7642,"updatedAt":7643,"environment":7644,"publishedVersion":7646,"revision":803,"contentType":7647,"locale":85},{"sys":7640},{"type":68,"linkType":69,"id":70},"3gCraCLmzKTt2HFZpTcqkv","2023-10-18T19:59:09.768Z","2023-12-21T13:53:33.503Z",{"sys":7645},{"id":77,"type":68,"linkType":78},63,{"sys":7648},{"type":68,"linkType":83,"id":7649},"caseStudy",{"title":7651,"id":7652,"showInGlobal":4376,"pageTheme":7653,"client":7654,"description":7655,"image":7665,"date":7687,"offices":7688,"sectors":11472,"services":11473,"capabilities":11474,"sections":11484,"associatedCaseStudies":11758},"Giving football fans the ultimate \"unfair advantage\"","giving-football-fans-the-ultimate-unfair-advantage","Dark 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Chairman & CEO","AnnaMaria.DeSalva@hillandknowlton.com","https://www.linkedin.com/in/annamariadesalva/",{"nodeType":108,"data":13928,"content":13929},{},[13930,13937,13944,13951,13958],{"nodeType":107,"data":13931,"content":13932},{},[13933],{"nodeType":100,"value":13934,"marks":13935,"data":13936},"AnnaMaria DeSalva is the global chairman and CEO of Hill & Knowlton, one of the world’s leading strategic communications firms, with more than 70 offices across nearly 40 markets globally. Since joining in this role in June 2019, AnnaMaria has led a period of rapid development and renewal as H&K approaches its centennial milestone. She is also a member of the Executive Committee of parent company WPP plc, the world’s largest marketing services company.​",[],{},{"nodeType":107,"data":13938,"content":13939},{},[13940],{"nodeType":100,"value":13941,"marks":13942,"data":13943},"Prior to her tenure at H&K, AnnaMaria served as Chief Communications Officer of DuPont, and subsequently as a senior advisor to Ed Breen, the CEO of DowDuPont, as he advanced the separation and launch of new independent public companies. During her tenure, AnnaMaria restructured the communications function, establishing new standards and protocols to reduce reputation risk and improve performance, while ensuring the company successfully navigated a series of special situations demanding highly sensitive and effective public strategies, including a proxy battle with an activist shareholder; a CEO transition; and the $130 billion merger of equals with Dow leading to the subsequent break-up and creation of three new industry-leading companies.​",[],{},{"nodeType":107,"data":13945,"content":13946},{},[13947],{"nodeType":100,"value":13948,"marks":13949,"data":13950},"Before joining DuPont, AnnaMaria spent five years as a vice president of corporate affairs at Pfizer, where she was hired in 2009 to help integrate the $68 billion acquisition of Wyeth, with a focus on the newly combined innovation engine. She focused on efforts to improve R&D productivity and reputation as a member of the R&D leadership team and the Portfolio Strategy and Investment Committee – repositioning the company, building investor confidence, and centering the culture on mission and purpose. When she left Pfizer in 2014, she was the head of the corporate affairs effort spanning communications, policy, and government affairs for the innovative core of the company.​",[],{},{"nodeType":107,"data":13952,"content":13953},{},[13954],{"nodeType":100,"value":13955,"marks":13956,"data":13957},"Earlier, she served as the global healthcare practice leader at Hill & Knowlton and GCI Group, both WPP companies, delivering significant revenue growth for each firm. While serving in this role, the Commissioner of the U.S. Food and Drug Administration appointed AnnaMaria as a special advisor to the Agency for risk communication. Previously at Bristol-Myers Squibb, she led international public affairs in oncology, working principally in Europe, and later became director of the Bristol-Myers Squibb Foundation.​",[],{},{"nodeType":107,"data":13959,"content":13960},{},[13961],{"nodeType":100,"value":13962,"marks":13963,"data":13964},"AnnaMaria is a member of the board of directors of RXO [NYSE: RXO], a leading technology enabled brokered transportation provider, where she chairs the Nominating, Governance, and Sustainability Committee. She previously served as vice chairman of the board of directors of XPO Logistics [NYSE: XPO], where she completed more than five years of board service on November 1, 2022, when XPO spun out RXO and she joined the inaugural RXO board. In September 2022, she completed seven years of service on the Board of Governors of Argonne National Laboratory of the U.S. Department of Energy. In December 2022, Governor Glenn Youngkin of Virginia appointed AnnaMaria to the Board of Visitors of William & Mary, her alma mater. AnnaMaria is a Trustee of the Committee for Economic Development of the Conference Board, a member of the Partnership for New York City, and a member of The Economic Club of New York.",[],{},[13966],{"metadata":13967,"sys":13970,"fields":13979},{"tags":13968,"concepts":13969},[],[],{"space":13971,"id":13973,"type":72,"createdAt":13974,"updatedAt":13974,"environment":13975,"publishedVersion":780,"revision":218,"contentType":13977,"locale":85},{"sys":13972},{"type":68,"linkType":69,"id":70},"2OqI8IHr2pmPP732F3vryn","2023-10-10T17:03:34.136Z",{"sys":13976},{"id":77,"type":68,"linkType":78},{"sys":13978},{"type":68,"linkType":83,"id":4483},{"sectionTitle":11,"blocks":13980},[13981],{"sys":13982},{"type":68,"linkType":72,"id":13983},"4QdoD9Ywd8glzDtTzuOLFh",{"metadata":13985,"sys":13988,"fields":13998},{"tags":13986,"concepts":13987},[],[],{"space":13989,"id":13991,"type":72,"createdAt":13992,"updatedAt":13993,"environment":13994,"publishedVersion":2374,"revision":80,"contentType":13996,"locale":85},{"sys":13990},{"type":68,"linkType":69,"id":70},"6X5uKCM07ae1ib0M3MJ0bQ","2023-09-28T15:26:10.775Z","2023-12-21T15:36:44.103Z",{"sys":13995},{"id":77,"type":68,"linkType":78},{"sys":13997},{"type":68,"linkType":83,"id":7085},{"title":13999,"id":14000,"showInGlobal":4376,"image":14001,"publishedDate":13770,"author":14021,"service":13492,"sector":12913,"sections":14093},"COVID-19, or the end of free trade","covid-19-or-the-end-of-free-trade",{"metadata":14002,"sys":14005,"fields":14012},{"tags":14003,"concepts":14004},[],[],{"space":14006,"id":14008,"type":187,"createdAt":14009,"updatedAt":14009,"environment":14010,"publishedVersion":217,"revision":218,"locale":85},{"sys":14007},{"type":68,"linkType":69,"id":70},"7dHGwDUR8mX6JQFdZkVLOg","2023-09-28T15:18:21.569Z",{"sys":14011},{"id":77,"type":68,"linkType":78},{"title":14013,"description":196,"file":14014},"kaley-dykstra-gtVrejEGdmM-unsplash",{"url":14015,"details":14016,"fileName":14020,"contentType":205},"//images.ctfassets.net/wznly9hjh4ng/7dHGwDUR8mX6JQFdZkVLOg/d9ab8867ea38cf1ca6abff99ed5ebacb/kaley-dykstra-gtVrejEGdmM-unsplash.jpg",{"size":14017,"image":14018},982914,{"width":11309,"height":14019},2912,"kaley-dykstra-gtVrejEGdmM-unsplash.jpg",{"metadata":14022,"sys":14025,"fields":14035},{"tags":14023,"concepts":14024},[],[],{"space":14026,"id":14028,"type":72,"createdAt":14029,"updatedAt":14030,"environment":14031,"publishedVersion":1684,"revision":192,"contentType":14033,"locale":85},{"sys":14027},{"type":68,"linkType":69,"id":70},"5eqKaFlWCh5B6r2i17Mgic","2023-09-28T15:15:55.425Z","2024-03-14T17:32:55.992Z",{"sys":14032},{"id":77,"type":68,"linkType":78},{"sys":14034},{"type":68,"linkType":83,"id":5289},{"name":14036,"id":14037,"image":14038,"position":14059,"email":14060,"linkedIn":14061,"biography":14062},"Alain Berger","alain-berger",{"metadata":14039,"sys":14042,"fields":14050},{"tags":14040,"concepts":14041},[],[],{"space":14043,"id":14045,"type":187,"createdAt":14046,"updatedAt":14047,"environment":14048,"publishedVersion":192,"revision":193,"locale":85},{"sys":14044},{"type":68,"linkType":69,"id":70},"6Y0ChFlp3bFnwjrgoeiKo1","2024-03-14T16:20:21.443Z","2024-03-14T17:32:54.681Z",{"sys":14049},{"id":77,"type":68,"linkType":78},{"title":14051,"description":196,"file":14052},"Office-brussels-Alain Berger",{"url":14053,"details":14054,"fileName":14058,"contentType":205},"//images.ctfassets.net/wznly9hjh4ng/6Y0ChFlp3bFnwjrgoeiKo1/e263c4c4581c9a7954d530b3e1f8fe81/Office-brussels-Alain_Berger.jpg",{"size":14055,"image":14056},944190,{"width":14057,"height":14057},2883,"Office-brussels-Alain_Berger.jpg","Executive Strategy Director","Alain.Berger@hillandknowlton.com","https://www.linkedin.com/in/alain-f-berger-a37a1157/",{"data":14063,"content":14064,"nodeType":108},{},[14065,14072,14079,14086],{"data":14066,"content":14067,"nodeType":107},{},[14068],{"data":14069,"marks":14070,"value":14071,"nodeType":100},{},[],"Alain Berger is an Executive Strategy Director at H&K Brussels. \n \nAlain heads the energy and transport industries and EU legislative and regulatory practices. He also works on transversal issues, such as Merger and State Aid control, Restructuring, Trade defense, IP and para-diplomacy.​ ",{"data":14073,"content":14074,"nodeType":107},{},[14075],{"data":14076,"marks":14077,"value":14078,"nodeType":100},{},[],"Previously, Alain worked as Alstom’s Délégué Général for Europe, Head of the Brussels’s office and SVP for European Affairs. He established the EU office, recruiting and managing a team of recognized professionals and positioning the group in Brussels as a visible and well-respected contributor to EU policy, dealing with issues such as: Energy (infrastructure) and Climate policy; (Rail) Transport; Trade (FTA, WTO, GPA, Market access, Public procurement, IPR); Competition policy (state aid and merger control cases); Research and Development; Regional Cohesion policy (positioning the group on large infrastructure projects and dealing with member states), DG Market, Public Procurement, OLAF, Infringement procedures etc.).​  ",{"data":14080,"content":14081,"nodeType":107},{},[14082],{"data":14083,"marks":14084,"value":14085,"nodeType":100},{},[],"Between 2003 and 2008, Alain was also president and CEO of ALSTOM China in Beijing. As legal representative of the Group for the PR China, he sat on the Board of 18 Joint Ventures with Chinese partners. He was involved in multiple acquisitions, mergers and restructuring activities across the region.​ ",{"data":14087,"content":14088,"nodeType":107},{},[14089],{"data":14090,"marks":14091,"value":14092,"nodeType":100},{},[],"Alain is the founder and chairman of the Associate members of the “Rail Forum Europe”, former President of the “Club des Grandes Entreprises” and vice-president of the European Section of the French Trade Advisor Group (CCE). ",[14094],{"metadata":14095,"sys":14098,"fields":14107},{"tags":14096,"concepts":14097},[],[],{"space":14099,"id":14101,"type":72,"createdAt":14102,"updatedAt":14102,"environment":14103,"publishedVersion":217,"revision":218,"contentType":14105,"locale":85},{"sys":14100},{"type":68,"linkType":69,"id":70},"4tl0JsRE6T4GgCbzCwe4Fo","2023-09-28T15:26:04.910Z",{"sys":14104},{"id":77,"type":68,"linkType":78},{"sys":14106},{"type":68,"linkType":83,"id":4483},{"sectionTitle":13999,"blocks":14108},[14109],{"sys":14110},{"type":68,"linkType":72,"id":14111},"58xXNr3Npo4pc5aEnAgk2I",{"label":14113,"title":14114,"subtitle":14115,"ctaLabelLines":14116},"Let's talk","Like what you read?","We'd love to hear from you",[12173,14117],"out",1771840166821]