H+K UK appoints new Consumer Packaged Goods lead
January 15, LONDON – Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Orla Moran as Managing Director of its Consumer Packaged Goods (CPG) practice.
Moran was previously at Golin where she was an executive director in their consumer team. She co-led the consumer team in the UK, running flagship accounts including Magnum ice cream, Lipton, Garmin, npower and Just Eat and providing counsel to clients at a local, regional and global level.
Her appointment comes as the CPG team builds on the growth shown in the practice in 2019. Moran takes over from Avra Lorrimer, who is now leading H+K’s New York office.
After a brilliant time at Golin, I’m excited to have joined the talented team at H+K and am enjoying getting under the skin of the diverse range of clients we have here in the CPG practice. Our work here covers everything from behavioural change campaigns to corporate sustainability counsel and everything in between, all the while helping a brand drive its cultural relevance. The industry faces a rapidly changing set of challenges and opportunities and the team is perfectly placed to lead clients in navigating today’s world. I look forward to taking the practice into its next chapter.
Managing Director - Consumer Packaged Goods, UK
“Over the years, Avra has been instrumental to driving the growth and diversification of our consumer goods portfolio, and we wish her the very best with her new role in the US. Orla’s leadership experience in the consumer team at Golin makes her the perfect fit to pick up from Avra and continue to lead the team’s expansion.“ – Simon Whitehead, H+K UK CEO
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.