Case Study
All Nippon Airways
Celebrating 70 years with you
![](http://images.ctfassets.net/wznly9hjh4ng/2ht4dSyEXAoPDX1ZNdIsMU/a5eeb0045b7696a76ae4de027e71d348/ANA_Youtube_Thumbnail_1280x720.jpg?q=70&w=1200&h=650&fit=fill)
- ServiceInnovation & Creative
- SectorMobilité & transports
- OfficeUnited States
- Capability
Creative Strategy, Film Production, Digital Planning & Optimization
From humble beginnings (with just two helicopters), to becoming a leading global airline, ANA has never been complacent, always looking ahead. With their 70th anniversary coinciding with Japan's borders re-opening, Hill & Knowlton helped celebrate both occasions by welcoming back passengers, across several decades, with a unique film.
Nostalgia-driven clicks to propel viewership
Filmed over 4 days in Tokyo, we recreated an aircraft based on ANA's archives and flew through several eras to celebrate 70 years of excellence, innovation and always looking ahead. With close attention-to-detail H&K provided creative strategy, handled film production and organized paid media assets and planning, ensuring a successful launch of the film on the company's anniversary.
The campaign was highly successful, achieving over 20 million views on YouTube, alongside 1,500 users taking action by clicking like.
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