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Case Study

GSK

Visualizing the future of healthcare innovation

  • Year2023
  • ServiceAdvisory
  • SectorHealth & Wellness
  • OfficeLondon
  • Capability

    Media Relations, Experiential

H&K, as part of an integrated WPP team, was challenged to disrupt medical conference conventions at BIO and differentiate GSK from its competitors.

Listening to innovate the future

Inspired by GSK’s belief that “innovation starts when we stop to listen,” we invited conference-goers to share their perspectives on the future of healthcare innovation. We listened to their views and in real-time turned their responses into a dynamic data visualization that captivated attendees and sparked a GSK-led dialogue around innovation.

Creating impact outside the halls of the BIO conference, the team shared the real-time results from the survey, and creative assets spanning video, photography and content captured at the booth on GSK’s social channels, supported by strategic media relations to extend reach and impact.

The campaign was a success garnering 25 million impressions in a range of outlets and dominating the conversation in and outside the conference with a 53% competitive share of voice.

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    Earned media impressions

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    Total survey participants

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