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Case Study

Pfizer

Using scientific storytelling to build trust and reputation

  • ServiceAdvisory
  • SectorHealth & Wellness
  • OfficeUnited States
  • Capability

    Creative Strategy, Content & Publishing Strategy, Media Relations

Science Will Win has allowed Pfizer to unite people under a common cause, their own personal health. The campaign began in 2020 and expanded during the pandemic to reflect the company’s COVID-19 response. 

Building belief in science

In partnership with GOOD | Upworthy, H&K helped support the launch of the new Pfizer brand nearly one year into the pandemic and position the company for long-term success.

The campaign provided people with concrete tools to take action to promote a healthier society that supports science and Pfizer and build belief in science as we recover from COVID-19.

The campaign focused on equality and education, demonstrating the importance of making scientific storytelling accessible to all to improve the state of human health.

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