Case Study
Pfizer
Using scientific storytelling to build trust and reputation
- ServiceAdvisory
- SectorHealth & Wellness
- OfficeHill and Knowlton United States, H&K Global
- Capability
Creative Strategy, Content & Publishing Strategy, Media Relations
Science Will Win has allowed Pfizer to unite people under a common cause, their own personal health. The campaign began in 2020 and expanded during the pandemic to reflect the company’s COVID-19 response.
Building belief in science
In partnership with GOOD | Upworthy, H&K helped support the launch of the new Pfizer brand nearly one year into the pandemic and position the company for long-term success.
The campaign provided people with concrete tools to take action to promote a healthier society that supports science and Pfizer and build belief in science as we recover from COVID-19.
The campaign focused on equality and education, demonstrating the importance of making scientific storytelling accessible to all to improve the state of human health.
