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United States

Case Study


Using scientific storytelling to build trust and reputation

  • ServiceAdvisory
  • SectorHealth & Wellness
  • OfficeUnited States
  • Capability

    Creative Strategy, Content & Publishing Strategy, Media Relations

Science Will Win has allowed Pfizer to unite people under a common cause, their own personal health. The campaign began in 2020 and expanded during the pandemic to reflect the company’s COVID-19 response. 

Building belief in science

In partnership with GOOD | Upworthy, H&K helped support the launch of the new Pfizer brand nearly one year into the pandemic and position the company for long-term success.

The campaign provided people with concrete tools to take action to promote a healthier society that supports science and Pfizer and build belief in science as we recover from COVID-19.

The campaign focused on equality and education, demonstrating the importance of making scientific storytelling accessible to all to improve the state of human health.

Related Services and Sectors


We serve as a trusted partner to mobilize business and organizational strategy, solve complex issues, strengthen reputation, and create sustainable value with clients and stakeholders.


Health & Wellness

We know the healthcare revolution is only transformational if it reaches everyone. United with the world’s leading brands, we leverage the power of communications to inform, engage and build trust for healthcare solutions across the world.