Imagining a better health system for children

Year2022
ServiceInnovation & Creative
SectorHealth & Wellness
OfficeHill and Knowlton United States, H&K Global
Capability
Creative Strategy, Content & Publishing Strategy, Digital Planning & Optimization, Experiential

As Intermountain Primary Children's Hospital marked its 100th anniversary, it called in H&K to celebrate the seminal moment while simultaneously building, announcing and sustaining support for a three-year $600 million fundraising campaign.

Marking a milestone

Hospitals across the U.S. are facing increasingly complex challenges in caring for children's physical, emotional and mental needs, while also working to expand access to highly specialized care and appropriate staffing. Against this backdrop, a team of H&K healthcare and creative specialists created and launched the Primary Promise campaign.

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Caring without limits

Our campaign strategy used the limitless imagination of a child to show that Primary Children's Hospital's vision for care is also limitless. By inviting our audience to care without limits alongside us, the hospital raised $500 million of donations with two years of the campaign still left to run.

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