Case Study

Intermountain Healthcare

Imagining a better health system for children

Year2022
ServiceInnovation & Creative
SectorHealth & Wellness
OfficeUnited States
Capability
Creative Strategy, Content & Publishing Strategy, Digital Planning & Optimization, Experiential

As Intermountain Primary Children's Hospital marked its 100th anniversary, it called in H&K to celebrate the seminal moment while simultaneously building, announcing and sustaining support for a three-year $600 million fundraising campaign.

Marking a milestone

Hospitals across the U.S. are facing increasingly complex challenges in caring for children's physical, emotional and mental needs, while also working to expand access to highly specialized care and appropriate staffing. Against this backdrop, a team of H&K healthcare and creative specialists created and launched the Primary Promise campaign.

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Caring without limits

Our campaign strategy used the limitless imagination of a child to show that Primary Children's Hospital's vision for care is also limitless. By inviting our audience to care without limits alongside us, the hospital raised $500 million of donations with two years of the campaign still left to run.

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Related Services and Sectors

Innovation & Creative

H&K is redefining how we use the power of creativity to meet our client’s challenges, bringing together new combinations of creative consultants to work across the firm, from experts in creativity and strategy to content, media, digital and data.

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Health & Wellness

We know the healthcare revolution is only transformational if it reaches everyone. United with the world’s leading brands, we leverage the power of communications to inform, engage and build trust for healthcare solutions across the world.