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Case Study

OLG

LOTTO MAX Dream Drop Collection in collaboration with Mr. Saturday

  • SectorConsumer Goods & Retail
  • OfficeCanada

To reach 18- to 35-year-old Ontarians, LOTTO MAX partnered with local fashion designer, Mr. Saturday, to create a one-of-a-kind collection — fashion that would double as their lottery ticket. Each piece from the collection came with a bonus code redeemable for one year’s worth of LOTTO MAX tickets.

H&K worked with hype-fashion and lifestyle influencers to tease and launch the collection, resulting in the collection selling out within a week of launch! Across our seven paid partners, our 78 pieces of influencer content garnered 2.14M impressions with an average engagement rate of 5.1% which is 2.55x industry average. As the PR partner to creative agency, FCB, we were also awarded recognition of this campaign’s success with two Silver and two Bronze Cannes Lions.

Related Services and Sectors

Consumer Goods & Retail

Today’s consumers express themselves through what – and where – they buy. So, creating connection is more than a marketing tactic, it’s a business imperative. H&K designs world-class campaigns that turn everyday products into world-famous brands. 

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