LOTTO MAX Dream Drop Collection in collaboration with Mr. Saturday
- SectorConsumer Goods & Retail
To reach 18- to 35-year-old Ontarians, LOTTO MAX partnered with local fashion designer, Mr. Saturday, to create a one-of-a-kind collection — fashion that would double as their lottery ticket. Each piece from the collection came with a bonus code redeemable for one year’s worth of LOTTO MAX tickets.
H&K worked with hype-fashion and lifestyle influencers to tease and launch the collection, resulting in the collection selling out within a week of launch! Across our seven paid partners, our 78 pieces of influencer content garnered 2.14M impressions with an average engagement rate of 5.1% which is 2.55x industry average. As the PR partner to creative agency, FCB, we were also awarded recognition of this campaign’s success with two Silver and two Bronze Cannes Lions.