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United States

Case Study



  • Year2022
  • SectorMobility & Transportation
  • OfficeOslo

From building electrical boats to revolutionizing urban mobility for good

Hyke's zero-emission autonomous boat is setting sail to make transportation more sustainable and efficient. On an ambitious mission to revolutionize urban mobility through new and better waterways, Hyke needed help with developing the brand platform and defining its strategic objectives.   

As a start-up with scarce resources, clarity in the strategic direction was key to commercial success. We assisted Hyke by establishing their brand platform and strategic positioning. Together, we crafted a go-to-market strategy, outlining Hyke's priorities and positioning objectives leading up to 2026. Through this, the management team could make clear market strategic choices. 

Solid brand platform + go to market strategy = commercial success. 

When Hyke Shuttle 0001 was ready to set sail, we handled the press launch. We collaborated closely with Hyke before, during, and after the launch at Arendalsuka 2023, ensuring that it left a lasting impression both in the community and press. The launch gained national media attention, making Hyke a household name in the mobility scene.   

We are proud to be a partner of Hyke on their path to revolutionize urban mobility. We will follow Hyke on its waterways in Norway and on the global scene, and by this creating a greener future.   

For now, we wish Hyke a smooth sailing on their mission and welcome visitors to the Summer Olympics in Paris to take a silent ride with Hyke on the Seine summer 2024. 

Related Services and Sectors

Mobility & Transportation

The transportation leaders of today face a challenging landscape. To navigate forces old and new – like reliability, sustainability, affordability, workforce and competitiveness – they need expert guidance to conquer the headwinds.