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United States

Étude de cas

United Nations

Finding a common thread to inspire activism

  • ServicePublic Affairs
  • SecteurGovernment, Public Sector & Non-Profit
  • BureauUnited States
  • Expertise

    Creative Strategy, Content & Publishing Strategy

The 5th United Nations Conference on the Least Developed Countries, LDC5, provides a platform for policymakers and world leaders to share knowledge, best practices and accelerate sustainable development. To bring together the diverse range of representatives, the United Nations tapped H&K to develop a unique creative identity to unify attendees.

Establishing a bold, vibrant identity

Inspired by the 46 distinct and colorful cultures of the LDCs, H&K established a “common thread” textile-like design, to inform a bold, vibrant visual identity. The team curated imagery and messaging across digital and physical spaces – to communicate potential and encourage activism.

H&K also helped to develop a unique partnership with Canon that provided youth delegates with tools to tell personal stories, reaching a broader audience at the conference and on social channels.

Activating activists

Our team’s media relations and paid efforts to bolster the campaign yielded an engagement rate of 3.7% across all content published on UN-OHRLLS’ channels, surpassing the global engagement rate benchmark of 1.19%.

LDC5 captured the attention of the international community including world leaders, policymakers, activists and the public with the Doha Programme of Action being adopted and endorsed by the General Assembly, and millions of dollars pledged to implement the Sustainable Development Goals by 2030.

Services et secteurs connexes

Public Affairs

With global and local experts in over 30 markets, we know that politics doesn’t operate in a vacuum and that Public Affairs can’t either. Trusted by policymakers and clients, we have deep connections with decision makers and regulators worldwide.


Government, Public Sector & Non-Profit

In an increasingly complex and fast changing geopolitical context, we activate global knowledge and local intel to connect governments and non-profits with their publics to inspire action, shape policy, and drive change.