Driving health transformation through thought leadership
- SectorHealth & Wellness
- OfficeUnited States
Hill & Knowlton have partnered with long-term client Intermountain Health on a variety of nationally-recognized initiatives, including support for the launch of not-for-profit drug company CivicaRx to counter the high prices of lifesaving generic medications.
We fostered media awareness of the health system's programs targeting a reduction in opioid prescribing and use and drove awareness about the health risks of vaping. We also drove executive thought leadership and coverage on how lessons learned from COVID-19 can lead to a better U.S. healthcare system, placing an urgent focus on making healthcare more affordable for those who face financial hardship due to the pandemic. As the ongoing partner in creating and executing major fundraising events, we helped bring to life the vision of raising $600 million to create the model health system for children, regionally and nationally, along with celebrating Intermountain Primary Children's Hospital’s 100 years of putting The Child First and Always.
Assembling a cross-functional team of healthcare and creative specialists, H&K delivered creative strategy, messaging and narrative, visual identity, event design and conception, channel strategy, social media, earned media and execution, film design and production, website creation and talent selection and negotiations. The event for 2500 VIPs was followed by a press conference that achieved broad media coverage. The launch of the Primary Promise showcased H&K’s abilities in developing multi-faceted creative campaigns, executing major events and adapting quickly under very tight deadlines.