Case Study


Championing women's equality at sea

  • ServiceStrategic Communications
  • SectorMobility & Transportation
  • OfficeH&K METIA, H&K Global
  • Capability

    Content & Publishing Strategy, Media Relations, Experiential, Diversity, Equity & Inclusion

Hill & Knowlton was challenged with delivering the flagship initiative for the global shipping company Maersk, Equal At Sea, to help transform the Maritime industry through on-board women's equality and inclusion.

Connecting with maritime industry stakeholders and challenging the status quo

The team partnered with Maersk to identify and connect with maritime industry stakeholders across all levels, developing formats, content and crafting unique messaging on women seafarers.

The team handled on-ground event management, social media and content creation for the event and developed a customized agenda, confirmed speakers from the shipping and aviation industry, key messaging points for speakers and takeaways for attendees.

A video created for social media covering the initiative outperformed Maersk's existing content in terms of engagement, while the event united industry voices who pledged to create an inclusive future and encouraged stakeholders to think differently about industry-wide policies.

Related Services and Sectors

Strategic Communications

Today’s businesses turn to H&K for strategic communications that ignite big ideas and transformative approaches. Our breadth of expertise and depth of knowledge enables clients to create breakthrough opportunities and address emerging risks.


Mobility & Transportation

The transportation leaders of today face a challenging landscape. To navigate forces old and new – like reliability, sustainability, affordability, workforce and competitiveness – they need expert guidance to conquer the headwinds.