All Nippon Airways
Celebrating 70 years with you
- ServiceInnovation & Creative
- SectorMobility & Transportation
- OfficeUnited States
Creative Strategy, Film Production, Digital Planning & Optimization
From humble beginnings (with just two helicopters), to becoming a leading global airline, ANA has never been complacent, always looking ahead. With their 70th anniversary coinciding with Japan's borders re-opening, Hill & Knowlton helped celebrate both occasions by welcoming back passengers, across several decades, with a unique film.
Nostalgia-driven clicks to propel viewership
Filmed over 4 days in Tokyo, we recreated an aircraft based on ANA's archives and flew through several eras to celebrate 70 years of excellence, innovation and always looking ahead. With close attention-to-detail H&K provided creative strategy, handled film production and organized paid media assets and planning, ensuring a successful launch of the film on the company's anniversary.
The campaign was highly successful, achieving over 20 million views on YouTube, alongside 1,500 users taking action by clicking like.