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Case Study

All Nippon Airways

Celebrating 70 years with you

  • ServiceInnovation & Creative
  • SectorMobility & Transportation
  • OfficeUnited States
  • Capability

    Creative Strategy, Film Production, Digital Planning & Optimization

From humble beginnings (with just two helicopters), to becoming a leading global airline, ANA has never been complacent, always looking ahead. With their 70th anniversary coinciding with Japan's borders re-opening, Hill & Knowlton helped celebrate both occasions by welcoming back passengers, across several decades, with a unique film.

Nostalgia-driven clicks to propel viewership

Filmed over 4 days in Tokyo, we recreated an aircraft based on ANA's archives and flew through several eras to celebrate 70 years of excellence, innovation and always looking ahead. With close attention-to-detail H&K provided creative strategy, handled film production and organized paid media assets and planning, ensuring a successful launch of the film on the company's anniversary.

The campaign was highly successful, achieving over 20 million views on YouTube, alongside 1,500 users taking action by clicking like.

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