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Case Study

Alberta Museum Association

Collecting Perspectives on Canada’s Museums

  • SectorGovernment, Public Sector & Non-Profit
  • OfficeCanada

H&K designed a national public engagement process to gain perspective on the perceived value of museums and gain visibility into the barriers Canadians face in engaging with museums.

The digital-first engagement program implemented in late 2020 and early 2021 reached more than half a million people in Canada, inviting members of the public and museum professionals alike to share their experience and expectations of museums, now and in the future. H&K’s What We Heard Report provided guidance to address knowledge gaps future and has been foundational to the development of a refreshed vision for Canada’s museums.

Related Services and Sectors

Government, Public Sector & Non-Profit

In an increasingly complex and fast changing geopolitical context, we activate global knowledge and local intel to connect governments and non-profits with their publics to inspire action, shape policy, and drive change.

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